Privacy Policy

Last updated: 2026-04-05

Introduction

PlantAid ("Company," "we," "us," "our," or "Service Provider") operates the website located at plantaid.co (the "Website") and provides related services (collectively, the "Services"). We are committed to protecting your privacy and ensuring you have a positive experience on our Website and while using our Services. This Privacy Policy ("Policy") explains how we collect, use, disclose, and otherwise process personal information in connection with our Website and Services.

Please read this Policy carefully. By accessing and using the Website and Services, you acknowledge that you have read, understood, and agree to be bound by all of the terms of this Privacy Policy. If you do not agree with our practices, please do not use the Website or Services. If you have any questions about this Policy or our privacy practices, please contact us using the information provided in the Contact section below.

Information We Collect

We collect information about you in various ways, including information you provide directly, information collected automatically through your use of the Website and Services, and information obtained from third-party sources.

Information You Provide Directly

We collect information that you voluntarily provide when you use the Services, including but not limited to:

• Account Registration Information: When you create an account, we collect your name, email address, password, phone number, and other account profile information you choose to provide.
• Profile and Preference Information: Information about your plants, gardening preferences, location, plant care history, and other details you add to your profile or account settings.
• Communication Information: When you contact us via email, telephone, contact forms, or other communication channels, we collect the content of your communications, your contact information, and any other information you provide.
• Payment Information: When you make purchases through the Website, we collect billing address, shipping address, and payment method information. Payment processing is handled by third-party payment processors who maintain their own privacy practices.
• Customer Support Information: When you request assistance or support, we collect information necessary to respond to your inquiry, including your name, contact information, and details about your issue.
• Survey and Feedback Information: When you participate in surveys, questionnaires, or provide feedback, we collect the responses and information you provide.

Information Collected Automatically

When you access and use the Website and Services, we automatically collect certain information about your device and your interactions with the Website, including:

• Device Information: Information about the devices you use to access the Website, including device type, operating system, unique device identifiers, mobile network information, device settings, and browser type.
• Usage Information: Information about how you interact with the Website and Services, including the pages or features you access, the time and duration of your activities, search queries, clicks, and content you view or engage with.
• Location Information: Approximate geographic location information derived from IP address, GPS data, or other location-based technologies, subject to your device settings and consent where required.
• Cookies and Similar Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies, as described in the Cookies section below.
• Log Information: Server logs containing information about your requests to the Website, including IP address, access times, referring URL, and pages visited.

Information from Third Parties

We may receive information about you from third-party sources, including:

• Social Media Platforms: If you choose to link your account with social media platforms or use social media features, we receive information from those platforms in accordance with your privacy settings.
• Service Providers: Information provided by service providers who assist us in operating the Website and delivering Services.
• Business Partners: Information from partners with whom we collaborate to provide integrated services.
• Publicly Available Sources: Information obtained from public databases, directories, or other publicly available sources.
• Other Users: Information provided by other users who may reference or contact you through the Services.

How We Use Information

We use the information we collect for a variety of purposes, including:

Service Delivery and Improvement

• Providing, maintaining, and improving the Website and Services.
• Processing transactions and fulfilling your requests.
• Personalizing your experience and customizing content based on your preferences and usage patterns.
• Developing new features, products, and services.
• Analyzing usage patterns to understand how users interact with the Website and Services.

Communication

• Responding to your inquiries, requests, and customer support needs.
• Sending transactional communications, including order confirmations, account notifications, and service updates.
• Sending marketing communications, including newsletters, promotional offers, and product updates, subject to your consent and preferences.
• Notifying you about changes to the Website, Services, or this Policy.

Safety and Compliance

• Detecting, investigating, and preventing fraudulent transactions and other illegal activities.
• Enforcing our Terms of Service and other agreements.
• Protecting the rights, property, and safety of PlantAid, our users, and the public.
• Complying with applicable laws, regulations, legal processes, and government requests.

Marketing and Analytics

• Conducting market research and analyzing market trends.
• Creating aggregated and anonymized reports and analytics.
• Measuring the effectiveness of marketing campaigns and promotional activities.
• Testing and optimizing the Website and Services.

Legal Basis for Processing

Where applicable under data protection laws, we process personal information based on the following legal bases: your consent, contract performance, legitimate business interests, compliance with legal obligations, protection of vital interests, and performance of public tasks.

Data Sharing

We do not sell, trade, or rent your personal information to third parties. However, we may share information with the following categories of recipients:

Service Providers

We share information with third-party service providers who perform services on our behalf, including hosting providers, payment processors, email service providers, analytics providers, customer support platforms, and marketing service providers. These service providers are contractually obligated to use your information only as necessary to provide services to us and to maintain the confidentiality and security of your information.

Business Partners

We may share information with business partners with whom we collaborate to provide integrated or co-branded services, products, or features. We ensure that partners are contractually committed to protecting your information.

Legal Requirements and Protection

We may disclose your information when required by law, court order, subpoena, or other legal process, or when we believe in good faith that disclosure is necessary to: protect the rights, property, or safety of PlantAid, our users, or the public; enforce our Terms of Service and other agreements; or detect, investigate, and prevent fraudulent, security, or technical issues.

Business Transfers

If PlantAid is involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy, and you will have the opportunity to opt out before any such change takes effect.

Aggregated and Anonymized Information

We may share aggregated and anonymized information that does not personally identify you with third parties for research, marketing, analytics, and other purposes without restriction.

With Your Consent

We may share your information with third parties when we have your explicit consent to do so, and we will inform you of such sharing before it occurs.

Cookies and Similar Technologies

The Website uses cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities and to remember your preferences. These technologies help us understand user behavior, improve the Website, and deliver personalized content and advertisements.

Types of Cookies

• Essential Cookies: Necessary for the Website to function properly, including cookies for authentication, security, and basic functionality.
• Performance Cookies: Collect information about how you use the Website, helping us identify errors, understand usage patterns, and improve performance.
• Preference Cookies: Remember your choices and preferences, including language settings, customized features, and user preferences.
• Marketing Cookies: Used to deliver targeted advertisements and track the effectiveness of marketing campaigns.

Third-Party Cookies

Third-party service providers, including analytics platforms and advertising networks, may place their own cookies on your device through the Website. These third parties have their own privacy policies governing their use of cookies.

Cookie Management

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect the functionality and user experience of the Website. You may also opt out of certain cookies through industry opt-out mechanisms.

Web Beacons and Pixels

We may use web beacons, pixels, and similar technologies to track your interactions with emails, advertisements, and the Website. These technologies may be used in conjunction with cookies to collect information about your online activities.

Your Rights and Choices

Depending on your location and applicable laws, you may have certain rights regarding your personal information.

Access and Portability

You may have the right to request access to the personal information we hold about you and to receive a copy of that information in a portable format.

Correction and Update

You may have the right to request that we correct inaccurate or incomplete personal information and to update your information.

Deletion and Erasure

You may have the right to request that we delete your personal information, subject to certain exceptions for legal compliance and legitimate business purposes.

Opt-Out of Communications

You may opt out of receiving marketing communications by following the unsubscribe instructions in our emails or by adjusting your notification settings in your account. Please note that even if you opt out of marketing communications, we will continue to send you transactional and service-related communications.

Do Not Track

Some browsers include a "Do Not Track" feature. The Website does not respond to Do Not Track signals at this time. However, you may disable cookies and similar tracking technologies through your browser settings as described in the Cookies section.

Exercising Your Rights

To exercise any of the rights described above, please contact us using the information provided in the Contact section below. We will respond to verified requests within the timeframe required by applicable